Last Updated: 2025-07-10
Hey gorgeous,
So... "Coastal Grandma." I know, I know – when I first heard this term floating around TikTok, I literally rolled my eyes so hard I thought they might fall out. Like, what even IS that? Do I need to be 65 and own a beach house to pull this off?
Plot twist: absolutely not. And honestly? I'm kind of obsessed now, which is embarrassing but here we are.
Picture this: Diane Keaton in literally ANY Nancy Meyers movie (Something's Gotta Give is peak perfection), sipping white wine in some ridiculously gorgeous beach house, looking effortlessly chic while probably having her life more together than the rest of us. That's the vibe we're going for – but like, in a way that doesn't require a Hollywood budget or perfect lighting.
It's not just about the clothes, though. It's about that whole mindset of finding joy in the simple stuff – fresh flowers that you definitely didn't kill this time, a good book that you might actually finish, evening walks where you pretend you're in a meditation app commercial.
Let me break down how to nail this look without looking like you're trying too hard (because we all know that's the kiss of death).
What's This Coastal Grandma Thing Actually About?
Before we dive into the Coastal Grandma Styles, let's talk about what we're really chasing here. This whole thing started with TikTok creator Lex Nicoleta – and honestly, she nailed it. It's basically the opposite of fast fashion and all that frantic trend-chasing that makes your head spin.
Here's the deal:
Colors that won't stress you out:
Think about the most calming beach you've ever seen. We're talking crisp whites, creamy off-whites, soft beiges, khakis, and those dreamy blues from light chambray to deep navy. It's like a color palette that gives you a hug.
Fabrics that feel like a vacation:
Natural, breathable stuff that moves with you instead of against you. Linen that gets better with every wash, cotton that's soft as hell, cashmere that makes you feel fancy, chunky knits that are basically wearable blankets. You know – the good stuff.
Shapes that let you breathe:
Forget anything that makes you suck in your stomach or walk funny. We're talking relaxed button-downs, flowy pants that swish when you walk, loose midi dresses, slouchy sweaters that hide food babies. Comfort is literally the whole point.
Just a hint of nautical:
Classic stripes, maybe a rope detail here and there, a canvas bag that looks like it's been places. Nothing too sailor-costume-y, just enough to make you feel like you could hop on a boat if the opportunity arose.
My Go-To Coastal Grandma Formulas (That Actually Work)
1. The "I Definitely Have My Life Together" Linen Situation
Nothing says coastal elegance like a crisp linen shirt paired with relaxed trousers. Opt for a white or pastel-colored button-down shirt, and pair it with beige or khaki linen trousers. Roll up the sleeves for a more casual look, and accessorize with a wide-brimmed straw hat and a pair of espadrilles or flats. This outfit is perfect for a morning stroll along the beach or a casual brunch with friends.
Okay, this is THE look. Get yourself a linen button-down – white is classic, but light blue or beige hits different too. Don't stress about it being perfectly pressed because honestly, linen wrinkles are part of the charm? Leave a button or two undone, roll those sleeves up like you mean business.
Pro tip: If you're feeling adventurous, you can totally rock linen-on-linen – it's way less intimidating than it sounds and gives off major effortless vibes. Check out our complete Guide to styling linen on linen here.
Pair it with some wide-leg linen pants or cotton trousers that make you feel like you're floating. I do this little "French tuck" thing with the shirt because it makes me feel sophisticated, even though I learned it from a YouTube video at 2 AM.
Throw on some leather slides or espadrilles – whatever makes your feet happy. Add a straw hat if you're feeling fancy, and boom. You're ready for the farmer's market or that brunch you've been putting off.
2. The "One-and-Done" Dress Situation
Every woman needs that one dress that's basically a life hack. You know the one – throw it on and instantly look like you put effort in, even though you definitely didn't.
Look for a simple midi or maxi in cotton or linen. Solid neutrals are foolproof, but a really subtle floral can be gorgeous too. The key is simplicity – you don't need bells and whistles when the dress does all the work.
Flat sandals, a woven bag for your essentials (and snacks, let's be real), and maybe a soft cardigan for when the AC is too aggressive. It's like having a cheat code for looking put-together.
3. The "Cozy But Make It Chic" Sweater Moment
For those days when you want to look good but also feel like you're wearing a hug. I'm not talking about just any old sweater – we're going for quality here. A beautiful cable-knit cotton sweater or a cashmere crew neck in colors like oatmeal, heather grey, or navy.
Pair it with crisp white wide-leg jeans or straight-leg trousers. It's all about that balance – the slight slouch of the sweater with the structure of the pants. Very "I'm comfortable but I also have my act together."
Wide-leg jeans are honestly a game-changer for this aesthetic – they're comfortable, flattering, and work year-round. Here's everything you need to know about styling wide-leg jeans for every season.
Slip-on loafers complete this whole situation perfectly. It's like business casual's cooler, more relaxed cousin.
4. The "I'm Basically French" Striped Shirt Thing
You literally cannot talk coastal style without mentioning Breton stripes. It's like, required by law or something. Find a classic navy-and-white or black-and-white striped long-sleeve tee that makes you feel like you should be sipping coffee in a Parisian café.
5. The "I Know How to Layer" Masterclass
This is where you get to feel really sophisticated. Start with something simple – a good white tee or tank, some straight-leg khakis or beige pants. Nothing fancy, just solid basics.
Then add your layer game. Light trench coat, utility jacket, or even just an open button-down worn like a jacket. For extra credit, add a lightweight scarf in linen or silk. It shows you thought about the details without looking like you tried too hard.
The Accessories That Actually Matter
Hats:
A packable wide-brimmed straw hat is basically magic. Sun protection AND instant chicness? Yes, please. Canvas bucket hats work too and are way less precious.
Bags:
Make it practical. Woven straw totes, canvas beach bags, leather crossbody for when you need your hands free. Nothing too fancy – we're going for "effortless," remember?
Shoes:
Comfort is non-negotiable. Espadrilles, leather slides, boat shoes, simple white sneakers. If your feet hurt, the whole vibe is ruined.
Jewelry:
Keep it simple, keep it personal. A gold pendant that means something to you, pearl studs that go with everything, a watch that actually works, maybe a delicate bracelet. Nothing too shouty.
Look, the whole coastal grandma thing isn't really about the clothes – it's about that mindset. Finding joy in the simple stuff, buying pieces that make you feel good instead of just following trends, slowing down a bit in a world that's always rushing.
So pour yourself something nice, take a deep breath, and enjoy wherever you are – whether it's overlooking the ocean or just your own backyard. Sometimes the best view is the one you create for yourself.

FAQ (Because I Know You're Wondering)
Post by: Kaning