What is Modest Fashion and Why is It The Next Big Thing?
05 January
Last Updated: 2025-04-12
What is Modest fashion?
Modest fashion, also referred to as modest dressing, generally pertains to a fashion trend among women who choose to wear clothes that reveal less skin, often stemming from their spiritual and religious beliefs or their own individual preferences. Typically, modest garments feature long sleeves, higher necklines, a loose-fitting silhouette, and maxi lengths, providing ample coverage and avoiding the display of a woman's body contours.
Although "modest fashion" exhibits variations across diverse cultures, countries, and religions, it consistently appeals to individuals who favor comfortable attire, loose-fitting clothes, and looks that offer more coverage.
Although "modest fashion" exhibits variations across diverse cultures, countries, and religions, it consistently appeals to individuals who favor comfortable attire, loose-fitting clothes, and looks that offer more coverage.
Why is it spreading?
Secondly, an increasing number of Muslim designers are dedicating their attention to achieving a harmonious balance between fashion and tradition, and they are also establishing their online stores to disseminate their products worldwide, facilitated by the power of e-commerce.
Thirdly, a growing cohort of modest fashion influencers and Muslim women are showcasing their stunning modest ensembles on social media platforms, notably Instagram and Facebook, thereby amplifying the global impact and bolstering the market share.
Stylish looks of Instagram Influencers
Dian Pelangi
One of the most famous modest fashion influencers on Instagram, who has over 5 million followers, is also the brand ambassador for Wardah Beauty cosmetics. Her styles are simple, minimalist yet harmonious, dominated by solid colors. She flawlessly combines the fashion quintessence between street style and modest dressing, which inspired a large number of Muslim women and the entrepreneur.Halima
This young it-girl shows the world of women who wear hijabs can be stylish and chic. She successfully expresses her own individuality by different hijabs looks and by trying the bright hues and bold designs. Her styles are full of a runway vibe and will give you lots of inspiration.Maria Alia
She proves the world that modest dressing can be enjoyed by all, no matter what religion or cultural identity they are. Almost all of her looks are great for our daily wardrobe, from the office wear, casual outfits, dating wear to the streetwear. You can bring a little edge to your modest ensembles with a plain hijab or a statement bag, as Maria does. She shows us how to play up the simpleness to get a high-end street look.Habiba da Silva
Whereas most of Muslim women focus on the solid colors and simple patterns to cater to the demand of their religious culture, Habiba da Silva gets to do the exact opposite. She always opts for the bolder colors, larger accessories, exaggerated makeup to express her uniqueness. So, don't be afraid to break the tradition, you will be surprised by your changes.Last but certainly not least, a greater number of mainstream fashion brands have also introduced modest fashion lines in response to the demands of their clientele, striving to capture an even larger segment of the market. Beyond religious reasons, many individuals are also embracing modest fashion for reasons of personal comfort, a desire to emphasize inner qualities, or as a conscious choice against prevailing trends of excessive exposure. Furthermore, the accessibility afforded by technology and online platforms has enabled the growth and visibility of diverse modest styles from around the world.
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